BRANDING WITH IMPACT.
Why is branding so important?
What really is branding? A website? Is branding just a logo? Is it an identity?
"Branding is not just about pretty visuals. It is deeper than that."
Good branding gives people a reason to remember you. It is more than just a logo, name or color combination. It is what increases the recognisability of products and services amongst your consumers, giving you that competitive edge within the market.
- Branding dictates how your customers feel about your business, and strong brands retain loyal customers for the long run.
- Branding dictates how your customers feel about your business, and strong brands retain loyal customers for the long run.
Good branding gives people a reason to remember you. It is more than just a logo, name or color combination. It is what increases the recognisability of products and services amongst your consumers, giving you that competitive edge within the market.
What to look for in a Branding Agency?
Branding agencies aren’t hard to find. A simple google search might show you hundreds of options in your vicinity. What you need is an agency that knows how to make a brand pop and make heads turn!
Someone that understands the market well, and knows how to create brands that create the maximum impact.
Someone that understands that there is no one-size fits all approach when it comes to branding… an agency that knows what services and deliverables are ACTUALLY needed for your business – instead of recommending the ‘’whole package’’ and forcing you to take services that you don’t really need.
Why? Well, every business is different. For certain businesses, all it takes is a simple logo and a business card, while some established brands may require more branding deliverables.
How we work?
Our team is small, singular, and focused. We work with a few clients, packing in more quality than quantity, into everything we do.
We prioritize working closely with our clients from beginning to end.
Using a client - centered approach, branding is done methodically, step by step, always in constant consultation.
Round-table discussions with our clients are key to helping us understand the business better, the goals, objectives, and the target market they hope to penetrate.
It’s always wise to have an idea of the market you hope to enter. We will help you understand your competitors before we start on any branding work for your business.
This is how we gain clarity on the project at hand – by conducting a thorough market research first.
Let’s assume you are a Fast Food Vendor, hoping to start a street food stall at a popular location in the heart of Colombo. We’d be looking at aspects like:
1. Street food in Colombo, the industry in general, what is trending, what is working, what is failing, etc.
2. The demographics – What is popular in the area you are going to operate, who are the new comers, who are the key players, what are they doing well, how do you compare against the existing competitors, why would people choose you over them, etc.
Once we have a solid idea about your branding needs, and the competitors that you are up against, we then look over visual styles.
Our Branding Service Offering typically includes
- Building a brand identity from the ground up or re branding an established business
- Establishing brand positioning and messaging statements
- Creating a branding strategy
- Business, product or service name creation, and designing company logos.
- Formulating Brand guidelines (Logo usage, Colours, Typography)
- Brand Marketing and Marketing Collaterals
- Brochure and Stationary Design
- Packaging and Product Design
- Planning out a social media strategy that aligns with the company’s brand identity.
Brand Names
Do you need a new business name or are you an existing business that might be considering a change?
If you are stuck with naming a brand, we can help you with that. Once you have a name, we can work on your branding to build brand identity, and give life to your brand – new brand name.
Brand Identity
We create consistency across all your brand touch-points, letting your customers identify you easily.
We focus on four key elements : logo, colour palette, typography, imagery, etc.
After we create a memorable logo that truly reflects what your business stands for, we will then choose three main fonts that will suit your logo, and brand message. We will also help you choose the right colours, the right brand elements, and images that will represent how you communicate with your customers and help translate your brand story with impact.
Brand Guidelines
All of the above will be documented onto a manual called the Branding Guideline, that are a set of rules that define the overall look and feel of your brand.The consistency that guidelines create means that brands are instantly recognizable to customers, without having to introduce who you are and what you do.
Stationary Design
Stationery design is the process of crafting the look and feel of a business’s or individual’s communication material.
The most common stationery items we design are email signatures, business cards, invoices, quotations, letterheads, envelopes, are notepads, and pencils, etc.
Why is business stationery so important?
Have you ever been handed a cheap business card and wondered about the quality of the business as a result? It happens everyday, and it’s not something that should be happening in your case.
Stationery design Services that we offer:
- Business Cards
- Email Signatures.
- Letterheads
- Invoices
- Quotes
- Proposals
- Contracts
- Menu Cards
- Price Lists
This is one of the final elements we get to after going through the entire branding/ rebranding process of your company. We enjoy the experience of pulling together all the elements, colour palettes, and logos, to design stationary that will be your customer’s first interaction with your company.
It could either be a email signature that they get to see when you send them an email, or a digital business card that you might send them via Whatsapp. When your full suite of stationery tells a cohesive story about your business, it gives a good impression about your brand.
Marketing Materials
Marketing materials are any products or content designed to market your company or its products and services to potential customers.It’s the best way to build brand recognition and attract new customers. Whether you are running a restaurant,salon, or real estate business, marketing materials help get the word out about your company’s existence, and service offering. Armed with the right marketing materials, you can turn up at business meetings, trade shows, and sales pitches, with confidence and a higher possibility of closing the deal.
Typical marketing materials that design for our clients include:
- Flyers and Leaflets
- Brochures
- Company Profiles
- Promotional Items and Giveaways
- Powerpoint
- Presentations
- Pitch Decks
- Exhibition Stands
- Advertsfor Social Media
TALK TO US FOR ALL YOUR BRANDING NEEDS.
Let us know what you need, and we shall set you up for success.
